This module has been designed to give learners the opportunity to demonstrate the knowledge and understanding of marketing’s role in creating a sustainable environment.
The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as a key stakeholder) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.
The module will equip you to plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.
The module comprises three units of two to three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Sustainability
Creating and co-creating value
Implementing sustainability
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Level 6
For marketers working in an operational, supervisory or management role who wishes to develop their knowledge and skills around how marketing can lead and support the business in responding to the sustainability challenges we face.
