The Managing Brands module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the organisation/corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to
Unit 1: Brand Strategy
Unit 2: Brand Management
Unit 3: Brand Metrics
Request More Information
Please fill out the form below and a member of our team will get back to you as soon as possible. Your information will not be shared with any third parties.
Level 6
For marketing managers and marketers working in operational and supervisory roles with a broad approach to marketing covering online and offline activity, who are looking to progress their strategic and management skills.
