All tutors at SPA Professional Academy are full members of the Chartered Institute of Marketing, either Chartered Marketers or registered on the Chartered CPD programme and have extensive experience in delivery of the qualifications combined with professional experience gained in a variety of industries and organisations.
Andrew Sherratt – Principal
Andrew is Principal of SPA Professional Academy and has many years teaching experience combined with business training and consultancy.
After gaining a marketing degree Andrew worked for a variety of organisations, principally business to business, in marketing related roles before setting up his own training organisation (SPA Training Development) and then adding CIM qualifications through SPA Professional Academy.
Andrew is a Chartered Marketer and an active member of CIM at branch level having previously been Chair of the Mid Yorkshire branch and is now on both the branch committee and the regional board. In addition Andrew is Senior Examiner for the Managing Marketing Professional Diploma unit.
Ed is a Director at Biskit a creative marketing agency, a Chartered Marketer, past Chairman of the Mid-Yorkshire Chartered Institute of Marketing, Director of A View From The Hill CIC, Your Business Toolkit and BiskitImages.
Ed works with companies to help them use marketing more effectively and having worked in both sales and marketing really helps with his client and tutoring work, knowing how to make very practical suggestions.
Heather is an independent marketing consultant, strategist and facilitator in the Isle of Man.
Heather joined the Isle of Man Government’s Department of Economic Development in November 2010 with a very specific contracted brief acting as interim Head of Marketing: to improve the Isle of Man Government’s ability to compete on a global basis with key jurisdictions and locations across it’s key sectors.
As a tutor, Chartered Marketing Consultant and accredited consultant with the Department of Economic Development’s Business Support Scheme on the Isle of Man, Heather has worked on a wide variety of marketing projects across a number of industries including public and private sector as well as many larger and smaller profit and non-profit making organisations.
Projects have ranged from marketing budgets of many millions of pounds to zero budgets. Work has ranged from market feasibility studies, market research and marketing planning to communications programme planning and execution as well as staff sales and marketing training.
With around twenty five years experience working within marketing in the pharmaceutical and professional services industries, and with a degree in Marketing and Modern Languages from Salford University and diploma from the Chartered Institute of Marketing (CIM), she was awarded Fellowship status by the Chartered Institute of Marketing in 2009.
Graham possesses some eighteen years of experience of teaching marketing, much of that to Chartered Institute of Marketing students from Certificate to Post Graduate levels.
Graham’s background includes; senior management appointments in the BBC in London, European Product Manager in the IT Sector for five countries, and Group Marketing and Sales Director for an IT company based in Leeds.
Graham started his own sales training company three years ago. He is a Principal Examiner for the Institute of Sales and Marketing Management, and Chief Examiner for Marketing and Marketing Management for the University of Wales/NCC Education, for their International Business Diploma and Advanced International Diploma and for the marketing modules on the BSc (Hon’s) in Business & Administration programme.
Recently he was invited to join the Pre Master’s academic team as Chief Examiner for Strategic Business Management. In his spare time Graham sits on the boards of Yorkshire Dance and The Northern College of Acupuncture.