Level 4 Certificate in Professional Marketing

This qualification includes the following modules/awards:

  • Applied Marketing
  • Planning Campaigns
  • Customer Insights

About This Course

If you are a junior marketer, working in a marketing support role or if marketing plays a part in your job the CIM Level 4 Certificate in Professional Marketing is ideal for you as well as those who are looking to build on the knowledge gained at Foundation Certificate level. The content of the course has been put together by the Chartered Institute of Marketing in conjunction with employers to ensure that those completing it gain relevant competencies for their marketing career.

The qualification provides the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

How It Works

To obtain the CIM Certificate in Professional Marketing candidates are required to complete modules: 

Applied Marketing

Planning Campaigns

Customer Insights

The qualification is awarded with the above three modules. Each module is an individual Level 4 Award in Professional Marketing.

By adding the Digital Marketing Techniques module from the Certificate in Professional Digital Marketing qualification both qualifications are awarded.

Course Details


Crewe, Leeds, Sheffield, online learning, live stream


12 Months



Suitable For

  • Marketing Assistants
  • Marketing Co-ordinators
  • Marketing Executives
  • Marketing managers in SMEs without formal marketing qualifications
  • Non-marketers with aspirations for marketing
  • Existing marketers wanting to become more specialist

Further Information About Level 4 Certificate in Professional Marketing

There are many benefits to this qualification, including:

  • Gaining this qualification will begin to open doors that before seemed impossible.
  • Take your next, or even first, steps on the pathway to a successful career in marketing.
  • Add value to your job by understanding marketing tools.
  • Maximise on your professional development: study while working.

Delivery format

SPA Professional Academy offer alternative methods for study of the Certificate in Professional Marketing – click here for details.

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