CIM Diploma in Professional Marketing

If you are currently involved with managing the marketing process at an operational level, or see it as your next career step the CIM Level 6 Diploma in Professional Marketing is ideal for you, as well as those who are looking to build on the knowledge gained at Professional Certificate level. The content of the course has been put together by the Chartered Institute of Marketing in conjunction with employers to ensure that those completing it gain relevant competencies for their marketing career.

Rather than focusing on theoretical aspects of marketing this qualification provides the many skills needed to manage the function itself – including elements ranging from strategy development to team management, along with areas like developing innovation within marketing.

Aimed at those marketers responsible for managing the marketing process at an operational level, including those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.

This qualification is suitable for marketers with strategic and operational responsibilities including those in the following roles (amongst others):

Marketing executives

Business development managers

Departmental managers

Product/ brand managers

Marketing managers

Account managers

The modules in the CIM Diploma in Professional Marketing are:

Mandatory modules:

Marketing and Digital Strategy

Innovation in Marketing

Elective modules:

The Digital Customer Experience

Resource Management

Managing Brands

The whole qualification is awarded with the two mandatory modules and one elective. Each module is an individual Level 6 Award in Professional Marketing.

When elective module The Digital Customer Experience is selected adding to knowledge through taking the Digital Optimisation module from the Diploma in Professional Digital Marketing enables both qualifications to be obtained


There are many benefits to this qualification, including:

  • Gaining this qualification will begin to open doors that before seemed impossible.
  • Take your next, steps on the pathway to even more success in your marketing career.
  • Add value to your job by understanding marketing tools.
  • Maximise on your professional development: study while working.

Delivery format

SPA Professional Academy offer alternative methods for study of the Diploma in Professional Marketing. Please click the links to learn more:

You can download details of our courses and more information here

For further information just fill in the form or call us on 01977 649000.

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Courses
CIM Diploma in Professional Marketing

Delivery Method
Evening - SheffieldWeekend - LeedsWeekend - CreweDistance Learning

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