CIM Certificate in Professional Marketing

If you are a junior marketer, working in a marketing support role or if marketing plays a part in your job the CIM Level 4 Certificate in Professional Marketing is ideal for you as well as those who are looking to build on the knowledge gained at Foundation Certificate level. The content of the course has been put together by the Chartered Institute of Marketing following a major research project with employers to ensure that those completing it gain relevant competencies for their marketing career.

The qualification provides the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

Aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do.

People who might take this qualification:

  • Marketing assistants
  • Marketing co-ordinators
  • Marketing executives
  • Marketing managers in SMEs without formal marketing qualifications
  • Non-marketers with aspirations for marketing
  • Existing marketers wanting to become more specialist

To obtain the CIM Certificate in Professional Marketing candidates are required to complete three modules: Mandatory modules


Integrated Communications

Elective modules

Customer Experience

Digital Marketing

The whole qualification is awarded with the two mandatory modules and one elective. Each module is an individual Level 4 Award in Professional Marketing.

There are many benefits to this qualification, including:

  • Gaining this qualification will begin to open doors that before seemed impossible.
  • Take your next, or even first, steps on the pathway to a successful career in marketing.
  • Add value to your job by understanding marketing tools.
  • Maximise on your professional development: study while working.

Delivery format

SPA Professional Academy offer alternative methods for study of the Certificate in Professional Marketing – click here for details.

You can download details of our courses and more information here

For further information just fill in the form or call us on 01977 649000.

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CIM Certificate in Professional Marketing

Delivery Method
Evening - SheffieldWeekend - LeedsDistance Learning


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