Product, packaging and physical evidence

I received a package through the post today which demonstrates very well how packaging can enhance the perception of a product. As a background I answered a questionnaire from Bremont (an English luxury watchmaker – link here) for which I received a voucher for...

18 years of SPA!

It has been so busy recently I missed out on a celebration for 18 years of SPA – October 8th 1998 was the first day of self employment which led to where I am now. It has been great so far, really enjoying life and meeting some great people through the CIM...

Right to return goods

A change in the law today has potential impacts for consumer marketers – it is now law that customers can claim a refund for faulty goods within a 30 day period rather than a time at the discretion of sellers. Whilst it has always been good practice in terms of...