by admin | Apr 23, 2013 | CMI Level 5 Management and Leadership, employee relationships, Management, Managing Corporate Reputation, Managing Marketing, SPA Professional Academy, Stakeholder Marketing
When visiting offices with car parks there is often an indication of the importance of visitors (very often customer) by where reserved spaces are for them. Nearly everywhere I have been recently has had the visitor spaces nearest the door, indicating that the...
by admin | Mar 20, 2012 | CIM Chartered Post Graduate Diploma, CIM Professional Diploma, Managing Marketing, Marketing Leadership and Planning
There is a great discussion about leadership and management in a recent edition of the Radio Four programme, The Bottom Line – the podcast can be downloaded hereThis could be really useful for CIM students on the Professional Diploma Managing Marketing unit...
by admin | Jan 18, 2012 | CIM Chartered Post Graduate Diploma, CIM Diploma, CIM Professional Diploma, CMI Level 5 Management and Leadership, Managing Marketing
I have just seen this video on You Tube and have to share it – this is great thinking for anyone involved in management and leading of teams of people, demonstrating that the logical thinking of many theories relating to motivation just doesn’t work in...
by admin | Aug 21, 2009 | advertising, Managing Marketing, pricing, sales promotion
I have been meaning to post this for a while – I saw this advert for specs from an optician whilst in France earlier this year and thought it was an interesting way to promote something, a twist on sales/price promtion that Ihaven’t seen elsewhere. Whilst...
by admin | Jun 24, 2009 | CIM Professional Diploma, Managing Marketing
I was delighted to open a parcel today and get copies of a book with my name on the cover – little things please sometimes! After quite a bit of work, especially by the other authors, over a pretty short space of time it is really good to see the results, and I...
