by admin | Feb 3, 2013 | CIM Postgraduate Diploma, Lexus, Managing Corporate Reputation, Toyota
Back in February 2010 I wrote a blog post about Toyota (link here) and their corporate reputation which at the time was suffering from large amounts of adverse publicity due to alleged problems with many cars sold. Since then Toyota have suffered from other issues...
by admin | Dec 20, 2010 | Autocar, customer satisfaction, Haymarket, Managing Corporate Reputation, snow
Following the previous post here it is interesting to see the responses from organisations in terms of service issues with the cold weather currently affecting the UK. I have had two different scenarios today, the first being an item which I ordered over a week ago...
by admin | May 21, 2010 | CIM Chartered Post Graduate Diploma, CIM Professional Diploma, Delivering Customer Value through Marketing, Managing Corporate Reputation, Renault
It is many people’s dream – buying a product which is named after them, people will often pay a premium for personalisation at this level. Some people even change their name to show allegiance to their favourite products (is that why he is called Meat...
by admin | Feb 7, 2010 | Delivering Customer Value through Marketing, Managing Corporate Reputation
Toyota have been in the news a lot over the past week with publicity about the international recall of vehicles potentially affected by sticking accelerator pedals. It has been an interesting issue of managing corporate reputation during a crisis situation so I...
by admin | Jan 28, 2010 | CIM Chartered Post Graduate Diploma, CIM Professional Diploma, Delivering Customer Value through Marketing, Managing Corporate Reputation, Stakeholder Marketing
Everyone else is talking about it, so I might as well do the same!I am interested in the iPad as a marketer – it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the...
by admin | Nov 27, 2009 | CIM Chartered Post Graduate Diploma, Corporate Responsibility, CSR, Managing Corporate Reputation
In a House of Commons Science and Technology Committee enquiry the professional standards director for Boots, Paul Bennett may have had a Gerald Ratner moment, telling the committee that Boots have no scientific evidence that Homeopathic remedies work, but they sell...
