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Power of Marketing – CIM Northern Conference – 6

by Andrew Sherratt | Jun 24, 2015 | Branding, Leadership, Marketing Strategy

The Warburtons Growth Story – how a focus on quality built a brand to rival Coca-Cola From Bolton to using Hollywood superstars – fascinating insights into the growth of Warburtons to be the second largest grocery brand in the UK from Mark Simester,...

Football management and ethics

by admin | Apr 25, 2013 | CMI Level 5 Management and Leadership, Corporate Responsibility, Ethics, Leadership, Liverpool FC, Management, Managing Corporate Reputation, Suárez

What I know about football as a sport could be written on the back of a small postage stamp but I do take a passing interest in the business side. However, over the last few days it has been impossible to ignore the news in relation to the on pitch actions of...
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