New, additional, delivery location

We are delighted to announce that from September we will be delivering the new Chartered Institute of Marketing (CIM) qualifications for the Certificate and Diploma in Professional Marketing in Sheffield with evening courses to enable professional marketers to gain the qualifications in under 12 months for each. Full details available soon or contact us for […]

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Is an App a substitute for personal service?

Having read an article about a new app this morning it got me thinking about whether apps should be used as a substitute for good personal service. Apparently Flypay – http://www.flypay.co.uk/ – have received £1m in funding for their app which will enable people to pay restaurant bills without the waiter being involved. There are claims […]

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Supermarkets need to help small shops survive

I recently heard about a new initiative from Booths, a supermarket chain based in Preston with stores predominantly in North West England which has implications for both Booths and other shops local to their stores. Booths operate a loyalty card scheme and have recently changed the offers to include a “free daily regular hot drink […]

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Whether customers like it or not!

I just saw this heading and had to write a quick piece about it – this is the sub-heading of an article in Autocar magazine this week which discusses hybrid powertrains for Rolls Royce cars, but it is the wording of the sub-heading which caught my attention. Why would anyone want to do something which […]

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It’s the little things which make the diference

When it comes to customer service and building relationships it is often little things which make the difference, something which I experienced recently highlighting this. There are times when I use DHL for deliveries of parcels and so get to chat briefly with the drivers who collect and deliver the packages. I’m a bit late […]

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Government sense?

The title is probably an exaggeration, we rarely see sense from governments of course! The reason I say this is that as a marketer I am pleased to see that the government have, for the moment, cancelled plans for cigarettes to be sold in plain packaging and the minimum price for alcohol. I understand the […]

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A new business model – Emerging Themes

Another motoring related blog – apologies for that but this is about the business model rather than the car! Whilst there are many reasons to choose an electric car a major concern buyers have had about them is the lack of range and then finding a charging point, plus the time taken to recharge the […]

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Audi slogan

Those who know me (or regularly read this blog) will know that I am a petrolhead – this is from both the car perspective and the business perspective of the car industry. This blog explores a bit of both. In the UK Audi have largely stuck with the Vorsprung Durch Technik slogan for many years, […]

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Are you loyal to your bank?

A news piece on the BBC website today – Current account switching to be hassle-free – relating to new processes to make it easier for bank current account customers to switch accounts is interesting in terms of customer loyalty and banks. Many of us stick with the same bank for many years, transacting many times a month […]

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What price convenience?

Price is always an interesting and complex area for marketers to deal with and get right but today I saw an example which shows how price isn’t always proportional to the amount of product received. At a mainline rail station and wanting some water to drink I looked at one of the station vendors and […]

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