The new Chartered Institute of Marketing Digital Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills of digital techniques and their application across a range of marketing related areas to succeed and progress their career in marketing.
This programme provides:
- Relevant, contemporary digital marketing content to equip them for the current global landscape
- Knowledge, skills and understanding to be able to decision making within a digital marketing context at operational level and to carry out an essential and successful professional marketing role in the workplace
Gaining the qualification demonstrates the successful candidate has a wide range of the latest skills and knowledge needed for successful digital marketing.
The full qualification involves three modules –
- Driving Digital Experience – insights into the digital customer experience
- Mastering Digital Channels – strategic comprehension for management and growth of digital channels
- Digital Strategy – embedding digital marketing within strategic marketing planning
SPA Professional Academy deliver the CIM Digital Diploma in Professional Marketing as either evening study workshops held in both Leeds and Sheffield or as a distance learning course with input provided through online video tutorials which are available on demand
Gaining the Diploma in Digital Marketing qualification will:
- Gaining this qualification will begin to open doors that before seemed impossible.
- Take your next steps on the pathway to even more success in your marketing career.
- Add value to your job by understanding digital marketing tools and channels.
- Maximise on your professional development: study while working.
You can download details of our courses and more information here