Minimum price for alcohol

The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems...

The joy of 140!

The announcement from Twitter that they are increasing the character limit for most users from 140 to 280 is disappointing for many people, causing lots of discussion on the platform. To me the real joy of Twitter is the brevity – it works two ways, it gives the...

Job vacancies

We occassionally hear about marketing job vacancies and have had a couple of emails from people recently telling us about  positions so thought we would share them here. South Yorkshire – LEP 3 posts which are: Strategic corporate affairs manager ( has marketing...

New logo – the story

The logo and font style for SPA Professional Academy has remained the same for quite some years so I felt it was probably time for a refresh, but that led to the problem many marketers have of what to adopt. Fortunately, whilst considering the change something turned...

Product, packaging and physical evidence

I received a package through the post today which demonstrates very well how packaging can enhance the perception of a product. As a background I answered a questionnaire from Bremont (an English luxury watchmaker – link here) for which I received a voucher for...

18 years of SPA!

It has been so busy recently I missed out on a celebration for 18 years of SPA – October 8th 1998 was the first day of self employment which led to where I am now. It has been great so far, really enjoying life and meeting some great people through the CIM...