Job vacancies

We occassionally hear about marketing job vacancies and have had a couple of emails from people recently telling us about  positions so thought we would share them here. South Yorkshire – LEP 3 posts which are: Strategic corporate affairs manager ( has marketing...

Commendations

Well, here we are in April and all the plans I had to blog regularly this year seem to have been thwarted for lots of reasons, some good and some definitely not. But this blog is to share some good news, we got commendations for the performance of our students in the...

New logo – the story

The logo and font style for SPA Professional Academy has remained the same for quite some years so I felt it was probably time for a refresh, but that led to the problem many marketers have of what to adopt. Fortunately, whilst considering the change something turned...

New Year, New Logo, New Office

Happy New Year! It is change time for SPA Professional Academy as we welcome 2017 with a new office and a new logo. Our new office address is: Churchill House 29 Mill Hill Road Pontefract WF8 4HY Our phone number remains the same – 01977 649000. The delivery...

Product, packaging and physical evidence

I received a package through the post today which demonstrates very well how packaging can enhance the perception of a product. As a background I answered a questionnaire from Bremont (an English luxury watchmaker – link here) for which I received a voucher for...

18 years of SPA!

It has been so busy recently I missed out on a celebration for 18 years of SPA – October 8th 1998 was the first day of self employment which led to where I am now. It has been great so far, really enjoying life and meeting some great people through the CIM...

Commendations from CIM

We really should have published about this before but for various reasons haven’t done – for every study session The Chartered Institute of Marketing (CIM) issue commendations to study centres who have achieved high pass rates on assessments which have had...

A real game-changer?

Uber seem to be revolutionising the taxi market, and transport in general through a different business model. However, they may be replaced by a very different business model – or at least, that would appear to be the hope of Google. As is well documented Google...