Do we need social media?

As you have probably seen, J D Weatherspoons have announced that they are closing all their social media accounts, saying it will free up the pub managers to do other things and they don’t think it will affect the level of their business. At a time when most...

Minimum price for alcohol

The news today includes the Supreme Court ruling that the Scottish Government can set a minimum price for alcohol, ending a five year legal battle – link Whilst I understand the reasons behind this in terms of potential benefits for health, as a marketer it seems...

The joy of 140!

The announcement from Twitter that they are increasing the character limit for most users from 140 to 280 is disappointing for many people, causing lots of discussion on the platform. To me the real joy of Twitter is the brevity – it works two ways, it gives the...